When it comes to shopping for a new perfume for yourself or someone else, it can be helpful knowing that all fragrances belong to a set of olfactory families. Ever tried a scent-finding service? One of the first things they try to establish is your general preference within these categories. From there, the wizardry of helping you find ‘the one’ can seem clairvoyant, but it’s down to experience and knowledge, not tea leaves and tarot cards. Once you know where your preferences lie, it can be easier to navigate the world of scent, especially from online.
So, what are the fragrance families and where do they come from?