Impressive, magnificent, mysterious… if the watch industry had its way we’d all think of the average automatic timepiece as some esoteric, near-magical artefact that costs the world to own. The thing is, the industry as a whole has more in common with the Wizard of Oz than anything genuinely miraculous.
Yet once you’ve peeked behind the curtain just a little bit, it’s hard to forget what you’ve seen and to realise that, if the watch world were just a little more transparent, you might start wondering why your precious wrist candy actually costs so much. The guys behind CODE41 certainly did,