Online shopping might have grown exponentially over the last decade, but when it comes to purchasing a new scent, it’s hard to replace the physical experience. The sense of smell is subjective and it’s always a challenge to communicate a fragrance in a way that will help someone grasp an accord. Getting a new perfume under a customer’s nose has always been key, solved by sales assistants keen to spritz, easy to browse duty-free and promotional inserts in our favourite magazines. Then came 2020 – and a jaunt down the road became an exotic outing, supplies became strictly essential and print editions took a hiatus.