Last week was LVMH watch week. Don’t worry if you’ve never heard of it; there’s really no reason you should have given it was just a slate of virtual – and oddly slick – press conferences. All you need to know is that it was a chance for the luxury group’s watchmakers to show off their latest horological creations at once and make a big song and dance of it in the process.
All that is, except for TAG Heuer, who instead basically sent an apology note that they’re too busy right now. Busy with what?