What’s been the biggest fashion trend of the last year? The way we see it, there’s one very obvious answer: activewear.
Ever since the first whispers of a potential ‘few weeks’ spent working from home, most of us have been living in our gym gear. In the first week of April 2020, sales of activewear were up 40% and 97% in the US and UK respectively, and a whole year later, things show no sign of slowing down.
Activewear is the new casualwear; the everyday clothing of the moment. It’s functional, comfortable,