If Australia were a drum circle, Sydney would be the uptight British backpacker, Melbourne would be the try-hard American, and Byron Bay would be the recently divorced hippie.
Or so the trope used to go.
Unfortunately, 1980 has come and gone; Byron is no longer known for 40-year-old incense wavers. It’s now a hotbed of influencers, stylists, celebrities, post-modern knowledge workers and Netflix reality shows.
In other words: half of Sydney has moved there, bringing their “the LA of Australia” title with them.
A weird mix of La-La Land and Silicon Valley.