Pomade has an old-fashioned name and old-fashioned beginnings. The name comes from the French word pommade, meaning ointment, and this grease-laden category of grooming aids dates back to the 19th Century. Sure, the current millennia has its fair share of problems, but having to style our hair with bear fat or lard like the Victorians is thankfully not one of them. Nowadays, the dog will be less interested in licking your head due to the water-soluble, plant-based pomades that are available.
So, what is pomade exactly? “As a typical rule, I would class pomade as being a lot looser than wax in consistency,” explains Jonny Long,