We’re on the cusp of Web3, whatever that means. A more immersive online shopping experience? Perhaps our avatars will make style choices for us based on AI? Or maybe we’ll all just own jpgs of the clothes we actually like? But for now, we’ll just have to make do with online shopping as it is, scrolling hungrily down web pages in search of items of clothing that we’re never really sure about until they land on our doorstep in a not very futuristic cardboard box.
That’s not to say it’s not fun. In fact, some fashion retailers have near enough perfected the online shopping experience through great curation,