How much is a Rolex is a question almost on par with how long is a piece of string. The short answer is: it depends. When you buy one, where you buy from, what it’s made from, what it’s powered by – all these factors change the price. Remember Paul Newman’s Daytona, which sold in 2017 at auction for $17.75m? It was bought by his wife in 1968 for $300.
There are less-extreme examples of price difference, of course. According to Rolex’s website, you can buy a steel Submariner for £7,150. Leaving aside the laughable idea of being able to actually go to a Rolex boutique and purchase a steel Submariner,