When athleisure first cropped up in the early 2010s it bore all the trappings of a fleeting fad. There was the catchy name (a portmanteau of “athletic” and “leisure”), the high-street clamour and the fashion-press frenzy. It would have been easy to assume that wearing gym gear recreationally was nothing more than a flash in the pan, and yet here we are a decade later, still very much doing it.
Athleisure didn’t die out as most trends do. Instead, it stuck around, gradually becoming the new normal. At a time when dress codes were already loosening up,