We all hate the middle seat – whether it’s the claustrophobia, the inescapable smells or the fact that you have to clamber over someone every time you want to relieve yourself. But now one Australian airline has introduced a lottery system that might have you begging to submit yourself to the horrors of the middle seat. Introducing: The Middle Seat Lottery.
Flying in the middle seat is one of life’s great pains. But Virgin Australia is trying to make it a little more attractive. How? With a lottery.
Virgin Australia launched its first customer innovation this week,