Now more than ever, brands and consumers are conscious of making sustainable choices, and buying cheaply-made fast-fashion garments is not on the menu. Every year, 300,000 tonnes of clothing goes to UK landfill sites and that number is increasing, which means we all have a role to play in reducing the environmental burden of the fashion industry.
One simple step is to buy less, and by virtue, buy better, meaning clothes that are well constructed and from high quality fabrics. Garments with a higher price point naturally demand our greater care for them, and the better we look after them,