This latest Wax London campaign follows three best friends, two guys and a girl, as they enjoy a spontaneous day and night in London, carried away in the friendship and pleasure of spending time together. There’s nothing like an adventure with your best friends. Caught in the forcefield of togetherness.
Set in the vibrant and diverse cityscape of East London, this campaign intimately documents the friends at the inception of a night out, capturing the thrill and joy that comes from exploring the city with those closest to them. Wax celebrates the excitement and connection of urban adventures,