Unless you’ve been living under a rock, you won’t have failed to have noticed the paradigm shift towards sustainability in the fashion and retail industries in the last few years. About time, too. The fashion industry is one of the worst contributors to environmental damage: it produces an estimated 10% of all greenhouse gas emissions, while the textile industry is the second greatest polluter of local freshwater in the world, and is culpable for roughly one-fifth of all industrial water pollution. We’re constantly being told to ‘shop less, buy better’, but find ourselves stuck on a marketing merry-go-round of hype-train seasonality.