Subcultures can have a lasting impact, but it’s rare that they, themselves, have staying power. From Greasers to Beatniks, history’s style tribes tend to have their moment, before inevitably being consigned to fancy-dress party irrelevance. Some ideas remain, but the glory days always come to an end sooner or later.
Well, perhaps not always. Case in point: the Mods.
While Teddy Boys, New Romantics, Emos, Skinheads and Punks have all fallen by the wayside, Mod style has remained. For more than 50 years, the movement that first brought slim-cut Italian tailoring and motor scooters to UK shores has been enticing style-conscious young men with its nonconformist attitude and constant evolution.