Since Ape to Gentleman’s first male grooming article (way back when in 2009) we have kept abreast of the changing face of the industry. And in the past 10+ years we’ve seen some epic creations, some mediocre and some downright terrible. It’s been a fascinating decade.
One grooming company constantly on our radar is Horace. A French brand – and the French know their skincare like no other – they have continues to impress us in part due to their stylish product packaging, quirky marketing and simple product mantra: “Natural,