The fashion industry has been moving away from the idea of gendered clothing for the past decade. Major brands have launched collections featuring innovative designs that break the binary. In Switzerland, things move slower. However, in an era when women can wear 41mm chronographs and men aren’t averse to a diamond or 20, there have been rumblings recently that even Swiss watch brands are starting to find the labels “man” and “woman” outmoded.
CODE41 On Selling Out (Its First Two Editions)
Swiss crowd-funded independent watchmaker CODE41 embraced this thinking from the outset. Launched last year,