There are a lot of watch brands in the world. A lot. And it’s not getting any less, with more popping out of the woodwork with each passing year, month and week. Still, when the smoke clears every once in a while you’ll notice the same watchmakers are nicely settled at the peak of the industry, the grand maisons that have cemented their position over generations.
It’s impossible to keep track of every release from every watchmaker out there, but these are the names every collector, big or small, should know – along with the key models worth investing in.