When King Camp Gillette invented the first safety razor circa 1900, he probably knew he was onto a good thing. But would he have predicted his design – economical and effective – would still rule the world of shaving 120 years later? In a world of 2.0s, we expect constant iterations to blow old models out of the water. That’s not the case here.
Sure, we’ll acknowledge some more recent razor innovations: multi-blades, moisturising strips, exfoliating bars, vibrating handles, self-heating heads or swivelling balls… did we mention the extra blades? Struggling to reinvent the wheel? Well, you can always tinker around the edges.