Singapore Airlines has announced a groundbreaking reward for its dedicated workforce, dishing out a bonus equivalent to eight months’ salary following a year of unprecedented financial success. In doing so, they also steal the limelight from one of their biggest rivals in a PR masterclass.
It’s been a tricky news week for airlines everywhere. From Joe Biden’s plans to make airlines pay for delays to a lacklustre response from Emirates staff when a man decided to urinate twice in their business class cabin, this announcement from Singapore Airlines (SIA) is something of a breath of fresh air.
SIA has said that eligible employees will receive a profit-sharing bonus equivalent to 6.65 months’ pay in a gesture that aims to recognise the pivotal role played by its staff during the immensely challenging global pandemic.