Adidas has long been the nerdy kid standing in the shadows of the cool jock that is Nike. Certainly, although Adidas is much older -2024 marks the 100th anniversary of brothers Rudolf and Adolf ‘Adi’ Dassler starting to work together on their family shoe business – Nike has long been the champion, always ahead of the German brand in sales and, it so often seems, kudos.
Nike, it might appear, has come to embody the spirit of the rebel start-up – even while being a multi-billion dollar monolith – while Adidas was the corporate, suit-wearing stiff.
This,